A business thrives on loyal customers and their loyalty depends on how you make them feel. Customer experience is a huge factor in customer retention and plays an important role at every user-facing point of interaction, especially digital interactions. In the digital realm, customer experience translates to how easily they can access certain information on your website/ app or how delighted they were with the interaction. However, most people tend to assume that a good user interface (UI) will ensure the user experience (UX) would be good. This is incorrect and this article will educate what is UI/UX design, the difference between UI Design & UX Design, and how to use them together to engage your customers.
What is User Interface Design
User interface is all about what your users see on their screen such as the colors, fonts, layouts, visuals, icons, backgrounds, etc. The look, feel, and interactivity of a website or app is considered as the user interface design. It is the concentration of the development, research, content, and layout of a product into creating a consistent, coherent, and aesthetically pleasing interactive experience that visually guides the user through a product’s interface.
What is User Experience Design
User experience design is about creating interactions and products with a human-first approach. User experience transcends digital interactions and deals with the end-user’s interaction with the brand’s products/ services, communication channels, websites, and other avenues. User experience design revolves around how the interaction makes the user feel and how easy the user can accomplish their desired tasks such as: