The Four C’s to boost your Banners’ Click Through Ratio

The results are in! Banner advertising raises awareness,
builds brands and can drive traffic to your website. Having
banner ads is to get the attention of the end user to click on
the ad so they will end up on your main website. So, how do
you do this effectively? Let’s go into detail on the Four C’s
to help you keep up with the trends of banner advertising.
2m roller banners
wide roller banner
wide roll up banner

COLOR
Colors affect the eye differently. Using bright colors can
attract the user’s eye, which contributes to higher response
rates. The key thing when choosing colors is that you need to
choose carefully. If you spend a considerable amount of time
on the Internet, you can see that yellow, green and blues are
the most common colors that are used for banner ads since they
are pleasing to the eye and the content is easy to read within
those colors. Colors that are in hues of red, black, gray and
purple are too dark, and it makes it harder to read the
information in it. Do your research and find which colors you
would like to reflect your website and make sure that it will
be enticing for the end user to click on as well.

CONCISE
Give a benefit for clicking on your banner. Keep the message
short and to the point. The approach of keeping it concise on
the banner ad is similar to one you would use for a highway
billboard. Keep it simple and not so wordy. Stick to one
message and get it across in the animation or content. For
example, “Do you want more traffic?” or “Need help with taxes?” It can be in the form of a question, or a statement. Once they click on your banner ad, they will find the answer right on your website. Make sure that the ad will take the visitor directly to that page within your site.