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Video Content Marketing Trends & Tips

In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience, improve brand awareness, and boost leads and sales.

In fact, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits of video marketing include:

It’s good for SEO. If your content is compelling enough to attract views and shares, your Google search ranking can improve.
It’s a timesaver. Creating short video clips can be much quicker than writing an article or blog.
It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
It gets attention. People tend to mindlessly scroll through their newsfeeds, but will stop to engage with video.
As we head into 2022, here are three video content marketing trends that I think we can expect to see.

1. Vertical videos will still dominate

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Now with TikTok firmly rooted in the social media landscape, we can expect to see vertical videos remain popular.

Protip: be sure to shoot your video in vertical mode if you plan to share it in your stories!


2. Live streaming

This refers to anything that is recorded and broadcast in real time. With live streaming, people like to feel like they’re being spoken to directly and authentically.

Live streaming is also a low-cost way to produce collateral. Don’t worry – it doesn’t have to be perfect! What people respond to with live streaming is the authenticity and immediate connection.

So don’t be camera shy. Get out your phone and go live!

3. In-video shopping

How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.


READ: How To Set Social Media Goals for 2022

I’ve created this guide to help you understand how to set social media goals for 2022. This article will be especially helpful if you’ve never taken stock of your marketing campaigns or created objectives.