Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan.
When our company pitches the benefits of having a web site, we emphasize that a web site is not a form of advertising. An advertisement is owned by the vendor who sells it to you. It runs for a specified amount of time and then is gone. It’s a one time shot to make an impression. A web site is a marketing tool that is up 24 – 7, specifically used for communication. It is owned by you forever, and you use it to communicate with the outside world and through it, the outside world can communicate with you.
Other communication tools used by companies are telephones, fax machines, snail mail and personal contact. You can sell and advertise with these tools, but their benefits are far more versatile as are the benefits of your web site. And just as you have to pay your phone bill, though you own the phone and fax, you must pay the web hosting bill – but the phone, the fax machine and the web site are your property and part of your company’s assets.
Once your web is launched, it’s time to start marketing with it. Most web designers will offer to do this marketing piece for you for a fee, but we encourage our clients to assign a person in house to do the marketing piece. Why? Because web marketing is not difficult if you have a plan. It’s an ongoing process. The Internet is constantly changing, and someone inside the company should be familiar with the status of the web site and its growth and how it’s adapting to the changing cyber world. It can take as little as one hour a week, and a person on the inside is naturally going to have more zeal for seeing that your page rank is climbing and your visitor traffic increasing.
Here are our company’s Ten Suggestions to Marketing Your Web Site.
1. Check your web stats daily if possible.Pay close attention to number of clicks by unique visitors and the referring site. These fields indicate how many individuals are visiting your site and where they came from. It will also show which search engines brought visitors to your site.